Careers > Advertising and Promotions Managers

Advertising and Promotions Managers

$127.83K Median Salary 2.5K Job Openings (Annual Projection) 10.3% Job Growth

Find Colleges for this Career Find Certificates for this Career

About This Career

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Reported Job Titles

Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager

Career data shown for:

Skills You'll Need

Click on skills to find related courses.

Abilities

Oral Expression

Oral Comprehension

Speech Clarity

Written Comprehension

Deductive Reasoning

Speech Recognition

Written Expression

Fluency of Ideas

Near Vision

Originality

Problem Sensitivity

Inductive Reasoning

Category Flexibility

Information Ordering

Visualization

Flexibility of Closure

Mathematical Reasoning

Knowledge

Sales and Marketing

English Language

Communications and Media

Customer and Personal Service

Administration and Management

Computers and Electronics

Administrative

Mathematics

Economics and Accounting

Skills

Active Listening

Critical Thinking

Social Perceptiveness

Speaking

Judgment and Decision Making

Reading Comprehension

Writing

Complex Problem Solving

Coordination

Time Management

Persuasion

Active Learning

Monitoring

Management of Personnel Resources

Negotiation

Service Orientation

Systems Analysis

Systems Evaluation

Learning Strategies

Mathematics

Technology Skills

Video creation and editing software

Web page creation and editing software

Analytical or scientific software

Data base user interface and query software

Electronic mail software

Desktop publishing software

Customer relationship management CRM software

Sales and marketing software

Document management software

Enterprise resource planning ERP software

Business intelligence and data analysis software

Web platform development software

Graphics or photo imaging software

Enterprise application integration software

Project management software

Spreadsheet software

Development environment software

Office suite software

Cloud-based data access and sharing software

Operating system software

Word processing software

Data base management system software

Instant messaging software

Data base reporting software

Internet browser software

Presentation software

Calendar and scheduling software

Inventory management software

Information retrieval or search software

Tools

Photocopiers

Scanners

Notebook computers

Personal digital assistant PDAs or organizers

Portable data input terminals

Special purpose telephones

Laser fax machine

Desktop computers

Personal computers

Tablet computers

Abilities

Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity: The ability to speak clearly so others can understand you.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition: The ability to identify and understand the speech of another person.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Near Vision: The ability to see details at close range (within a few feet of the observer).
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.

Knowledge

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Economics and Accounting: Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Skills

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination: Adjusting actions in relation to others' actions.
Time Management: Managing one's own time and the time of others.
Persuasion: Persuading others to change their minds or behavior.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
Negotiation: Bringing others together and trying to reconcile differences.
Service Orientation: Actively looking for ways to help people.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Learning Strategies: Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Mathematics: Using mathematics to solve problems.

Technology Skills

Video creation and editing software: YouTube
Web page creation and editing software: Facebook; Google Sites; LinkedIn; Social media sites
Analytical or scientific software: Statistical analysis software; TapRooT
Data base user interface and query software: Blackboard software; Database software; Microsoft Access; Yardi software
Electronic mail software: IBM Notes; Microsoft Exchange; Microsoft Outlook
Desktop publishing software: Adobe Systems Adobe InDesign; Microsoft Publisher
Customer relationship management CRM software: Blackbaud The Raiser's Edge; Microsoft Dynamics; Salesforce.com Salesforce CRM
Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation
Document management software: Adobe Systems Adobe Acrobat; Filing system software; Records management software; Transcription system software
Enterprise resource planning ERP software: Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software
Business intelligence and data analysis software: BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
Web platform development software: Microsoft Active Server Pages ASP
Graphics or photo imaging software: SmugMug Flickr
Enterprise application integration software: Electronic Data Interchange EDI systems
Project management software: Mavenlink; Microsoft Project
Spreadsheet software: Microsoft Excel
Development environment software: Adobe Systems Adobe Creative Suite
Office suite software: Microsoft Office software
Cloud-based data access and sharing software: Dropbox; Google Drive; Microsoft SharePoint
Operating system software: Microsoft Windows
Word processing software: 3M Post-it App; Evernote; Google Docs; Microsoft Word
Data base management system software: Apache Solr; Elasticsearch; MySQL
Instant messaging software: GroupMe
Data base reporting software: SAP BusinessObjects Crystal Reports
Internet browser software: Web browser software
Presentation software: Microsoft PowerPoint
Calendar and scheduling software: Appointment scheduling software
Inventory management software: Assisi Software Assisi Inventory
Information retrieval or search software: LexisNexis

Tools

Photocopiers: Photocopying equipment
Scanners: Data input scanners
Notebook computers: Laptop computers
Personal digital assistant PDAs or organizers: Personal digital assistants PDA
Portable data input terminals: Data acquisition equipment; Data loggers
Special purpose telephones: Multi-line telephone systems
Laser fax machine: Laser facsimile machines
Desktop computers:
Personal computers:
Tablet computers:

Related Careers

Fundraising Managers

$107.39K Salary

Marketing Managers

$140.04K Salary 10% Job Growth

Fundraisers

$61.19K Salary 16% Job Growth

Market Research Analysts and Marketing Specialists

$68.23K Salary 22.1% Job Growth

View All