Careers > Marketing Managers

Marketing Managers

$140.04K Median Salary 28.5K Job Openings (Annual Projection) 10% Job Growth

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About This Career

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Reported Job Titles

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

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Skills You'll Need

Click on skills to find related courses.

Abilities

Oral Comprehension

Oral Expression

Written Comprehension

Deductive Reasoning

Written Expression

Fluency of Ideas

Inductive Reasoning

Speech Clarity

Originality

Problem Sensitivity

Speech Recognition

Near Vision

Category Flexibility

Information Ordering

Mathematical Reasoning

Number Facility

Flexibility of Closure

Visualization

Knowledge

Sales and Marketing

English Language

Administration and Management

Customer and Personal Service

Communications and Media

Computers and Electronics

Mathematics

Design

Economics and Accounting

Education and Training

Administrative

Skills

Active Learning

Active Listening

Critical Thinking

Reading Comprehension

Social Perceptiveness

Speaking

Judgment and Decision Making

Monitoring

Persuasion

Complex Problem Solving

Negotiation

Coordination

Systems Evaluation

Time Management

Management of Personnel Resources

Operations Analysis

Systems Analysis

Writing

Learning Strategies

Service Orientation

Instructing

Technology Skills

Data base user interface and query software

Web platform development software

Customer relationship management CRM software

Data base management system software

Enterprise resource planning ERP software

Video creation and editing software

Analytical or scientific software

Development environment software

Graphics or photo imaging software

Cloud-based data access and sharing software

Business intelligence and data analysis software

Web page creation and editing software

Object or component oriented development software

Presentation software

Accounting software

Word processing software

Sales and marketing software

Project management software

Electronic mail software

Document management software

Video conferencing software

Desktop publishing software

Enterprise application integration software

Financial analysis software

Transaction security and virus protection software

Spreadsheet software

Content workflow software

Application server software

Enterprise system management software

Access software

Expert system software

Computer based training software

Desktop communications software

Communications server software

Network conferencing software

Transaction server software

Office suite software

Operating system software

Data base reporting software

Multi-media educational software

Internet browser software

Cloud-based management software

Data mining software

Process mapping and design software

Information retrieval or search software

Tools

Personal digital assistant PDAs or organizers

Laser fax machine

Photocopiers

Scanners

Notebook computers

Desktop computers

Personal computers

Tablet computers

Abilities

Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Speech Clarity: The ability to speak clearly so others can understand you.
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Speech Recognition: The ability to identify and understand the speech of another person.
Near Vision: The ability to see details at close range (within a few feet of the observer).
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

Knowledge

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Design: Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Economics and Accounting: Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Education and Training: Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Skills

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion: Persuading others to change their minds or behavior.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation: Bringing others together and trying to reconcile differences.
Coordination: Adjusting actions in relation to others' actions.
Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management: Managing one's own time and the time of others.
Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
Operations Analysis: Analyzing needs and product requirements to create a design.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Learning Strategies: Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation: Actively looking for ways to help people.
Instructing: Teaching others how to do something.

Technology Skills

Data base user interface and query software: Blackboard software; Database software; Microsoft Access; Yardi software
Web platform development software: Microsoft Active Server Pages ASP
Customer relationship management CRM software: Blackbaud The Raiser's Edge; Microsoft Dynamics; Salesforce.com Salesforce CRM
Data base management system software: Apache Solr; Elasticsearch; MySQL
Enterprise resource planning ERP software: Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software
Video creation and editing software: YouTube
Analytical or scientific software: Statistical analysis software; TapRooT
Development environment software: Adobe Systems Adobe Creative Suite
Graphics or photo imaging software: SmugMug Flickr
Cloud-based data access and sharing software: Dropbox; Google Drive; Microsoft SharePoint
Business intelligence and data analysis software: BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
Web page creation and editing software: Facebook; Google Sites; LinkedIn; Social media sites
Object or component oriented development software: Oracle Java
Presentation software: Microsoft PowerPoint
Accounting software: Billing software; Bookkeeping software; Intuit QuickBooks; Sage 50 Accounting
Word processing software: 3M Post-it App; Evernote; Google Docs; Microsoft Word
Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation
Project management software: Mavenlink; Microsoft Project
Electronic mail software: IBM Notes; Microsoft Exchange; Microsoft Outlook
Document management software: Adobe Systems Adobe Acrobat; Filing system software; Records management software; Transcription system software
Video conferencing software: Teleconferencing software
Desktop publishing software: Adobe Systems Adobe InDesign; Microsoft Publisher
Enterprise application integration software: Electronic Data Interchange EDI systems
Financial analysis software: Delphi Technology
Transaction security and virus protection software: McAfee; NortonLifeLock cybersecurity software
Spreadsheet software: Microsoft Excel
Content workflow software: Atlassian JIRA
Application server software: Oracle WebLogic Server
Enterprise system management software: IBM Power Systems software
Access software: Citrix cloud computing software
Expert system software: MASterMind
Computer based training software: BrainTrain IVA+Plus; Language arts educational software; Math educational software
Desktop communications software: Edmodo
Communications server software: IBM Domino
Network conferencing software: LogMeIn GoToWebinar
Transaction server software: Customer information control system CICS
Office suite software: Microsoft Office software
Operating system software: Microsoft Windows
Data base reporting software: SAP BusinessObjects Crystal Reports
Multi-media educational software: Interactive learning software
Internet browser software: Web browser software
Cloud-based management software: Splunk Enterprise
Data mining software: Google Analytics
Process mapping and design software: Microsoft Visio
Information retrieval or search software: LexisNexis

Tools

Personal digital assistant PDAs or organizers: Personal digital assistants PDA
Laser fax machine: Laser facsimile machines
Photocopiers: Photocopying equipment
Scanners: Data input scanners
Notebook computers: Laptop computers
Desktop computers:
Personal computers:
Tablet computers:

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