Careers > Marketing Managers

Marketing Managers

$135.03K Median Salary 21.3K Job Openings (Annual Projection) 10.1% Job Growth


About This Career

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Reported Job Titles

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

Skills You'll Need

Click on skills to find related courses.


Oral Comprehension
Oral Expression
Written Comprehension
Deductive Reasoning
Written Expression
Fluency of Ideas
Inductive Reasoning
Speech Clarity
Problem Sensitivity
Speech Recognition
Near Vision
Category Flexibility
Information Ordering
Mathematical Reasoning
Number Facility
Flexibility of Closure


Sales and Marketing
English Language
Administration and Management
Customer and Personal Service
Communications and Media
Computers and Electronics
Economics and Accounting
Education and Training


Active Learning
Active Listening
Critical Thinking
Reading Comprehension
Social Perceptiveness
Judgment and Decision Making
Complex Problem Solving
Systems Evaluation
Time Management
Management of Personnel Resources
Operations Analysis
Systems Analysis
Learning Strategies
Service Orientation

Technology Skills

Data base user interface and query software
Web platform development software
Customer relationship management CRM software
Data base management system software
Enterprise resource planning ERP software
Analytical or scientific software
Graphics or photo imaging software
Development environment software
Business intelligence and data analysis software
Accounting software
Video creation and editing software
Object or component oriented development software
Web page creation and editing software
Project management software
Electronic mail software
Enterprise system management software
Document management software
Desktop publishing software
Enterprise application integration software
Office suite software
Word processing software
Financial analysis software
Sales and marketing software
Transaction security and virus protection software
Spreadsheet software
Content workflow software
Application server software
Access software
Expert system software
Communications server software
Transaction server software
Operating system software
Data base reporting software
Internet browser software
Presentation software
Data mining software
Information retrieval or search software


Personal digital assistant PDAs or organizers
Laser fax machine
Notebook computers
Desktop computers
Personal computers
Tablet computers