Careers > Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists

$68.23K Median Salary 96K Job Openings (Annual Projection) 22.1% Job Growth


About This Career

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Reported Job Titles

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Skills You'll Need

Click on skills to find related courses.


Inductive Reasoning
Deductive Reasoning
Fluency of Ideas
Oral Comprehension
Oral Expression
Written Comprehension
Written Expression
Information Ordering
Category Flexibility
Speech Clarity
Near Vision
Problem Sensitivity
Mathematical Reasoning
Speech Recognition
Number Facility
Flexibility of Closure


English Language
Customer and Personal Service
Sales and Marketing
Administration and Management
Communications and Media
Computers and Electronics
Sociology and Anthropology
Economics and Accounting


Critical Thinking
Reading Comprehension
Active Listening
Complex Problem Solving
Judgment and Decision Making
Active Learning
Social Perceptiveness
Systems Analysis
Systems Evaluation
Learning Strategies
Time Management

Technology Skills

Analytical or scientific software
Data base user interface and query software
Information retrieval or search software
Customer relationship management CRM software
Enterprise resource planning ERP software
Web platform development software
Graphics or photo imaging software
Video creation and editing software
Business intelligence and data analysis software
Web page creation and editing software
Data mining software
Desktop publishing software
Cloud-based data access and sharing software
Word processing software
Data base management system software
Project management software
Development environment software
Sales and marketing software
Presentation software
Electronic mail software
Video conferencing software
Operating system software
Financial analysis software
Spreadsheet software
Geographic information system
Content workflow software
Categorization or classification software
Expert system software
Point of sale POS software
Document management software
Network conferencing software
Office suite software
Instant messaging software
Transaction security and virus protection software
Data base reporting software
Object or component oriented development software
Internet browser software
Process mapping and design software


Notebook computers
Personal digital assistant PDAs or organizers
Desktop computers
Personal computers
Tablet computers