Careers > Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists

$68.23K Median Salary 96K Job Openings (Annual Projection) 22.1% Job Growth

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About This Career

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Reported Job Titles

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

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Skills You'll Need

Click on skills to find related courses.

Abilities

Inductive Reasoning

Deductive Reasoning

Fluency of Ideas

Oral Comprehension

Oral Expression

Written Comprehension

Written Expression

Information Ordering

Category Flexibility

Speech Clarity

Near Vision

Problem Sensitivity

Mathematical Reasoning

Originality

Speech Recognition

Number Facility

Flexibility of Closure

Knowledge

English Language

Customer and Personal Service

Sales and Marketing

Mathematics

Administration and Management

Communications and Media

Administrative

Computers and Electronics

Sociology and Anthropology

Psychology

Economics and Accounting

Skills

Critical Thinking

Reading Comprehension

Writing

Active Listening

Complex Problem Solving

Speaking

Judgment and Decision Making

Active Learning

Mathematics

Monitoring

Persuasion

Social Perceptiveness

Systems Analysis

Systems Evaluation

Coordination

Learning Strategies

Time Management

Technology Skills

Analytical or scientific software

Data base user interface and query software

Information retrieval or search software

Customer relationship management CRM software

Enterprise resource planning ERP software

Web platform development software

Graphics or photo imaging software

Video creation and editing software

Business intelligence and data analysis software

Web page creation and editing software

Data mining software

Desktop publishing software

Cloud-based data access and sharing software

Word processing software

Data base management system software

Project management software

Development environment software

Sales and marketing software

Presentation software

Electronic mail software

Video conferencing software

Operating system software

Financial analysis software

Spreadsheet software

Geographic information system

Content workflow software

Categorization or classification software

Expert system software

Point of sale POS software

Document management software

Network conferencing software

Office suite software

Instant messaging software

Transaction security and virus protection software

Data base reporting software

Object or component oriented development software

Internet browser software

Process mapping and design software

Tools

Scanners

Notebook computers

Personal digital assistant PDAs or organizers

Desktop computers

Personal computers

Tablet computers

Abilities

Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Speech Clarity: The ability to speak clearly so others can understand you.
Near Vision: The ability to see details at close range (within a few feet of the observer).
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Speech Recognition: The ability to identify and understand the speech of another person.
Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.

Knowledge

English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Sociology and Anthropology: Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Psychology: Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Economics and Accounting: Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Skills

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Speaking: Talking to others to convey information effectively.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Mathematics: Using mathematics to solve problems.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Coordination: Adjusting actions in relation to others' actions.
Learning Strategies: Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Time Management: Managing one's own time and the time of others.

Technology Skills

Analytical or scientific software: Statistical analysis software; TapRooT
Data base user interface and query software: Blackboard software; Database software; Microsoft Access; Yardi software
Information retrieval or search software: LexisNexis
Customer relationship management CRM software: Blackbaud The Raiser's Edge; Microsoft Dynamics; Salesforce.com Salesforce CRM
Enterprise resource planning ERP software: Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software
Web platform development software: Microsoft Active Server Pages ASP
Graphics or photo imaging software: SmugMug Flickr
Video creation and editing software: YouTube
Business intelligence and data analysis software: BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
Web page creation and editing software: Facebook; Google Sites; LinkedIn; Social media sites
Data mining software: Google Analytics
Desktop publishing software: Adobe Systems Adobe InDesign; Microsoft Publisher
Cloud-based data access and sharing software: Dropbox; Google Drive; Microsoft SharePoint
Word processing software: 3M Post-it App; Evernote; Google Docs; Microsoft Word
Data base management system software: Apache Solr; Elasticsearch; MySQL
Project management software: Mavenlink; Microsoft Project
Development environment software: Adobe Systems Adobe Creative Suite
Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation
Presentation software: Microsoft PowerPoint
Electronic mail software: IBM Notes; Microsoft Exchange; Microsoft Outlook
Video conferencing software: Teleconferencing software
Operating system software: Microsoft Windows
Financial analysis software: Delphi Technology
Spreadsheet software: Microsoft Excel
Geographic information system: ESRI ArcView; Geographic information system GIS systems
Content workflow software: Atlassian JIRA
Categorization or classification software: Drug coding software
Expert system software: MASterMind
Point of sale POS software: Smart card management software
Document management software: Adobe Systems Adobe Acrobat; Filing system software; Records management software; Transcription system software
Network conferencing software: LogMeIn GoToWebinar
Office suite software: Microsoft Office software
Instant messaging software: GroupMe
Transaction security and virus protection software: McAfee; NortonLifeLock cybersecurity software
Data base reporting software: SAP BusinessObjects Crystal Reports
Object or component oriented development software: Oracle Java
Internet browser software: Web browser software
Process mapping and design software: Microsoft Visio

Tools

Scanners: Data input scanners
Notebook computers: Laptop computers
Personal digital assistant PDAs or organizers: Personal digital assistants PDA
Desktop computers:
Personal computers:
Tablet computers:

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