Careers > Search Marketing Strategists

Search Marketing Strategists

$68.23K Median Salary 96K Job Openings (Annual Projection) 22.1% Job Growth


About This Career

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Reported Job Titles

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

Skills You'll Need

Click on skills to find related courses.


Oral Comprehension
Oral Expression
Written Comprehension
Deductive Reasoning
Fluency of Ideas
Problem Sensitivity
Written Expression
Inductive Reasoning
Information Ordering
Speech Clarity
Speech Recognition
Category Flexibility
Flexibility of Closure
Near Vision
Selective Attention


Sales and Marketing
Computers and Electronics
English Language
Communications and Media
Customer and Personal Service


Complex Problem Solving
Reading Comprehension
Active Learning
Active Listening
Critical Thinking
Judgment and Decision Making
Systems Analysis
Systems Evaluation
Time Management
Service Orientation
Social Perceptiveness

Technology Skills

Web platform development software
Graphics or photo imaging software
Data base user interface and query software
Business intelligence and data analysis software
Web page creation and editing software
Electronic mail software
Data base management system software
Sales and marketing software
Customer relationship management CRM software
Instant messaging software
Spreadsheet software
Document management software
Enterprise resource planning ERP software
Video creation and editing software
Office suite software
Word processing software
Object or component oriented development software
Analytical or scientific software
Internet browser software
Presentation software
Data mining software
Project management software
Process mapping and design software
Information retrieval or search software


Computer servers
Videoconferencing systems
Teleconference equipment
Desktop computers
Personal computers