Careers > Search Marketing Strategists

Search Marketing Strategists

$63.92K Median Salary 77.1K Job Openings (Annual Projection) 23.2% Job Growth

About This Career

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Reported Job Titles

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

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Skills You'll Need

Click on skills to find related courses.

Abilities

Oral Expression

Oral Comprehension

Written Comprehension

Deductive Reasoning

Fluency of Ideas

Inductive Reasoning

Information Ordering

Problem Sensitivity

Written Expression

Category Flexibility

Speech Clarity

Speech Recognition

Near Vision

Originality

Selective Attention

Flexibility of Closure

Knowledge

Sales and Marketing

English Language

Customer and Personal Service

Communications and Media

Computers and Electronics

Mathematics

Administration and Management

Skills

Complex Problem Solving

Reading Comprehension

Speaking

Active Learning

Active Listening

Critical Thinking

Judgment and Decision Making

Writing

Systems Analysis

Systems Evaluation

Coordination

Monitoring

Time Management

Persuasion

Service Orientation

Social Perceptiveness

Technology Skills

Web platform development software

Graphics or photo imaging software

Data base user interface and query software

Business intelligence and data analysis software

Web page creation and editing software

Electronic mail software

Data base management system software

Sales and marketing software

Customer relationship management CRM software

Instant messaging software

Spreadsheet software

Document management software

Enterprise resource planning ERP software

Video creation and editing software

Office suite software

Word processing software

Object or component oriented development software

Internet browser software

Presentation software

Data mining software

Project management software

Information retrieval or search software

Tools

Computer servers

Videoconferencing systems

Teleconference equipment

Desktop computers

Personal computers

Abilities

Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Speech Clarity: The ability to speak clearly so others can understand you.
Speech Recognition: The ability to identify and understand the speech of another person.
Near Vision: The ability to see details at close range (within a few feet of the observer).
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.

Knowledge

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Speaking: Talking to others to convey information effectively.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Coordination: Adjusting actions in relation to others' actions.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Time Management: Managing one's own time and the time of others.
Persuasion: Persuading others to change their minds or behavior.
Service Orientation: Actively looking for ways to help people.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Technology Skills

Web platform development software: JavaScript; PHP: Hypertext Preprocessor
Graphics or photo imaging software: Graphics software
Data base user interface and query software: Clinical trials database software; Microsoft Access; Patient monitoring systems; Structured query language SQL
Business intelligence and data analysis software: Qlik Tech QlikView; Tableau
Web page creation and editing software: MediaWiki
Electronic mail software: Email software; Microsoft Outlook
Data base management system software: MySQL
Sales and marketing software: Google AdWords; HubSpot software
Customer relationship management CRM software: Oracle Eloqua; Salesforce software
Instant messaging software: Blink
Spreadsheet software: Microsoft Excel
Document management software: Adobe Systems Adobe Acrobat
Enterprise resource planning ERP software: SAP
Video creation and editing software: Adobe Systems Adobe AfterEffects; Flipgrid; Screencastify; YouTube
Office suite software: Microsoft Office
Word processing software: Microsoft Word
Object or component oriented development software: C++; Microsoft Visual C#; Python; R
Internet browser software: Web browser software
Presentation software: Microsoft PowerPoint
Data mining software:
Project management software: Microsoft SharePoint
Information retrieval or search software: EBSCO Publishing Political Science Complete; JSTOR database; ProQuest Worldwide Political Science Abstracts; Sage Reference Online

Tools

Computer servers: Application servers; Web servers
Videoconferencing systems: Videoconferencing equipment
Teleconference equipment: Teleconferencing equipment
Desktop computers:
Personal computers: