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Search Marketing Strategists

$68.23K Median Salary 96K Job Openings (Annual Projection) 22.1% Job Growth

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About This Career

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Reported Job Titles

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

Career data shown for:

Skills You'll Need

Click on skills to find related courses.

Abilities

Oral Comprehension

Oral Expression

Written Comprehension

Deductive Reasoning

Fluency of Ideas

Problem Sensitivity

Written Expression

Inductive Reasoning

Information Ordering

Speech Clarity

Speech Recognition

Category Flexibility

Originality

Flexibility of Closure

Near Vision

Selective Attention

Knowledge

Sales and Marketing

Computers and Electronics

English Language

Communications and Media

Mathematics

Customer and Personal Service

Skills

Complex Problem Solving

Reading Comprehension

Active Learning

Active Listening

Critical Thinking

Judgment and Decision Making

Speaking

Writing

Monitoring

Systems Analysis

Systems Evaluation

Coordination

Persuasion

Instructing

Time Management

Negotiation

Service Orientation

Social Perceptiveness

Technology Skills

Web platform development software

Graphics or photo imaging software

Data base user interface and query software

Business intelligence and data analysis software

Web page creation and editing software

Electronic mail software

Data base management system software

Sales and marketing software

Customer relationship management CRM software

Instant messaging software

Spreadsheet software

Document management software

Enterprise resource planning ERP software

Video creation and editing software

Office suite software

Word processing software

Object or component oriented development software

Analytical or scientific software

Internet browser software

Presentation software

Data mining software

Project management software

Process mapping and design software

Information retrieval or search software

Tools

Computer servers

Videoconferencing systems

Teleconference equipment

Desktop computers

Personal computers

Abilities

Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Speech Clarity: The ability to speak clearly so others can understand you.
Speech Recognition: The ability to identify and understand the speech of another person.
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Near Vision: The ability to see details at close range (within a few feet of the observer).
Selective Attention: The ability to concentrate on a task over a period of time without being distracted.

Knowledge

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skills

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Speaking: Talking to others to convey information effectively.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Coordination: Adjusting actions in relation to others' actions.
Persuasion: Persuading others to change their minds or behavior.
Instructing: Teaching others how to do something.
Time Management: Managing one's own time and the time of others.
Negotiation: Bringing others together and trying to reconcile differences.
Service Orientation: Actively looking for ways to help people.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Technology Skills

Web platform development software: Microsoft Active Server Pages ASP
Graphics or photo imaging software: SmugMug Flickr
Data base user interface and query software: Blackboard software; Database software; Microsoft Access; Yardi software
Business intelligence and data analysis software: BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
Web page creation and editing software: Facebook; Google Sites; LinkedIn; Social media sites
Electronic mail software: IBM Notes; Microsoft Exchange; Microsoft Outlook
Data base management system software: Apache Solr; Elasticsearch; MySQL
Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation
Customer relationship management CRM software: Blackbaud The Raiser's Edge; Microsoft Dynamics; Salesforce.com Salesforce CRM
Instant messaging software: GroupMe
Spreadsheet software: Microsoft Excel
Document management software: Adobe Systems Adobe Acrobat; Filing system software; Records management software; Transcription system software
Enterprise resource planning ERP software: Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software
Video creation and editing software: YouTube
Office suite software: Microsoft Office software
Word processing software: 3M Post-it App; Evernote; Google Docs; Microsoft Word
Object or component oriented development software: Oracle Java
Analytical or scientific software: Statistical analysis software; TapRooT
Internet browser software: Web browser software
Presentation software: Microsoft PowerPoint
Data mining software: Google Analytics
Project management software: Mavenlink; Microsoft Project
Process mapping and design software: Microsoft Visio
Information retrieval or search software: LexisNexis

Tools

Computer servers: Domain name servers DNS
Videoconferencing systems: Videoconferencing equipment
Teleconference equipment: Teleconferencing equipment
Desktop computers:
Personal computers:

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