Careers > Advertising Sales Agents

Advertising Sales Agents

$58.45K Median Salary 14.8K Job Openings (Annual Projection) 3.1% Job Growth

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About This Career

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Reported Job Titles

Advertising Account Representative, Advertising Consultant, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Sales Representative

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Skills You'll Need

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Abilities

Oral Expression

Speech Clarity

Oral Comprehension

Speech Recognition

Written Comprehension

Written Expression

Near Vision

Fluency of Ideas

Originality

Deductive Reasoning

Inductive Reasoning

Problem Sensitivity

Category Flexibility

Information Ordering

Selective Attention

Knowledge

Sales and Marketing

Customer and Personal Service

English Language

Communications and Media

Mathematics

Administrative

Computers and Electronics

Administration and Management

Skills

Speaking

Persuasion

Service Orientation

Social Perceptiveness

Active Listening

Negotiation

Reading Comprehension

Critical Thinking

Judgment and Decision Making

Coordination

Writing

Complex Problem Solving

Monitoring

Systems Analysis

Time Management

Technology Skills

Desktop publishing software

Presentation software

Electronic mail software

Data base user interface and query software

Graphics or photo imaging software

Customer relationship management CRM software

Spreadsheet software

Enterprise resource planning ERP software

Office suite software

Word processing software

Sales and marketing software

Internet browser software

Calendar and scheduling software

Tools

Notebook computers

Personal digital assistant PDAs or organizers

Special purpose telephones

Desktop computers

Personal computers

Tablet computers

Abilities

Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity: The ability to speak clearly so others can understand you.
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Recognition: The ability to identify and understand the speech of another person.
Written Comprehension: The ability to read and understand information and ideas presented in writing.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Near Vision: The ability to see details at close range (within a few feet of the observer).
Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Selective Attention: The ability to concentrate on a task over a period of time without being distracted.

Knowledge

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics: Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administrative: Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Service Orientation: Actively looking for ways to help people.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Coordination: Adjusting actions in relation to others' actions.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Time Management: Managing one's own time and the time of others.

Technology Skills

Desktop publishing software: Adobe Systems Adobe InDesign; Microsoft Publisher
Presentation software: Microsoft PowerPoint
Electronic mail software: IBM Notes; Microsoft Exchange; Microsoft Outlook
Data base user interface and query software: Blackboard software; Database software; Microsoft Access; Yardi software
Graphics or photo imaging software: SmugMug Flickr
Customer relationship management CRM software: Blackbaud The Raiser's Edge; Microsoft Dynamics; Salesforce.com Salesforce CRM
Spreadsheet software: Microsoft Excel
Enterprise resource planning ERP software: Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software
Office suite software: Microsoft Office software
Word processing software: 3M Post-it App; Evernote; Google Docs; Microsoft Word
Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation
Internet browser software: Web browser software
Calendar and scheduling software: Appointment scheduling software